SEO refers to the actions you can take to improve your website’s ranking on search engines. Searches on search engines such as Google will account for the majority of your Internet traffic. If your website ranks higher than your competitors in search engines for the products or services you offer, you can be a leader in the market. Your SEO ranking is influenced by your web hosting.
Therefore, website owners spend a lot of money and time on SEO. This includes creating and optimizing content, making pages easy to search engines, and increasing the number of links from authoritative websites. These things will make your website more likely to answer the query a user has asked in their search. Google will rank your website higher in search engine results.
SEO experts believe that Google takes into account over 200 factors when deciding which websites will be displayed for a particular search query. It’s easy to overlook the importance of your web host. We will discuss five reasons why a bad web host company can have a negative impact on your search engine rankings.
Why is website hosting important?
After you’ve decided to build a website, it is time to select the hosting company. This will help you increase your website’s rankings and reach as many people as possible. Web hosting is a must-have if you want Google to make you stand out among the many similar websites.
Reliable hosting is only for companies that are loyal to their brand. Do not accept anything less. Stability is key.
It is important to choose the right hosting type as it has a significant impact on uptime and downtime. Your site is likely to be visited by search engine spiders (or ”crawlers”) many times per day. They may also record downtime due to inaccessibility. This can negatively impact page rankings and flag your site to Google if it is repeated.
Even if your site goes down for 1% of the month, it can mean that you are losing 7 hours. This could have severe consequences for your business, especially if you’re an eCommerce site that depends on website uptime.
It’s important to remember that hosts may experience some downtime when they perform essential maintenance. Ask your hosting provider how frequently this will occur so that you can factor it into your decision-making. Maintenance may be performed more frequently by some hosts than others.
To ensure that you are in the best position to manage your website’s uptime/downtime, you can always seek advice. Alavps is a great choice for hosting. Our 99.9% uptime guarantee is spread over a year and only 8.8 hours of downtime.
SPOF (Single-Points of Failure), and security within your network are other factors that can cause downtime. You should have security add-ons from your hosting provider that can prevent DDoS attacks and malware attacks.
Website loading time is around 2 seconds. Research shows that 40% of users will abandon your site if your site takes longer than 3 seconds. This could have serious implications for your overall traffic.
Google considers this in their algorithms when they detect slow page loading. This has an effect on your SEO.
Google began to consider load time in its ranking algorithms back in 2010. Google realized that slow loading times caused users to abandon their search engines. This had a financial consequence, as they earned less from their ads.
Website speed is so important to how customers perceive you online and how they trust you. Unresponsive websites and slow load times are not good for your customers or visitors online.
Hosting companies that offer cheap or free hosting are often not able to offer any improvements in speed or performance. Your website may load slower if it has limited infrastructure and is overloaded. This can cause the slow loading of your website in two ways. Slow websites are annoying to users. They often click the “back button” or leave your website directly. Google doesn’t want users to wait to see the content of a page.
Because shared hosting users feel the impact of their shared resources directly on their site, they can feel it.
You should consider your traffic, storage, and resource requirements when choosing a hosting plan and provider. VPS and dedicated servers offer faster speeds and better performance, as they have more RAM and bandwidth. CDN (Content Delivery Network) should be offered by your hosting company to minimize loading time. Cloudflare can be used with Alavps to manage your CDN. Although you can control your CDN settings from the cPanel interface, it is more detailed if the official Cloudflare website is used.
You can use tools like Pingdom, GT Metrix, and Google’s PageSpeedInsights to check the performance and performance of your pages on mobile and desktop. You will be able to make suggestions for improving the page.
The best way to increase your security is to choose a reliable hosting company. Small business customers often trust their website to the company who built it. Hosting is not their main activity so they can’t pay enough attention. Upgrades can be slowed down and scripts that search for malicious users on the network are permitted. Hacker scripts can also cause sites to slow down. This can lead to poor search engine results. Avoid using a non-professional host service, especially if you are trying to save some money.
Hosting services are affordable and reliable today. It is essential to choose a reliable, reputable, and experienced hosting company that has a history of vulnerabilities to ensure reliability, performance, security, and uptime.
The location of your website can also impact speed and load times. If you have a shared VPS, dedicated server hosting plan, or a dedicated server hosting program, your site is located in your provider’s physical Date Center. Load speed can be affected by the geographic location.
A distant server location can make it look suspicious to search engine algorithms and filtering down to SEO. It is best to have a data center that is close to most of your site visitors. If someone searches for a UK-based site or business, then those with an IP address from the UK will rank higher in the SERP.
A CDN is a solution to this problem. A CDN is a network of proxy servers and data centers that is geographically distributed and acts as an intermediary in the internet ecosystem. CDN operators are paid by content owners to deliver their content, while the CDN pays the IPS (Internet Service Provider), for hosting their servers in their DC’s.
Google search results will be influenced by a server’s IP address. A native server location will lead to more relevant website traffic. It will allow you to target local audiences and will improve your local search engine rankings.
Alavps allows you to select from 11 data center locations for now. Yes, you read that right! So everyone can pick the right server location for their needs.
There has been some debate over the impact of shared hosting on SEO. There are conflicting opinions about whether a shared IP address can have a significant negative effect on business marketing.
While some people claim that other sites can affect a shared IP on a network, Google employees refute this. They say that it isn’t always a factor and that flagging may be done when there are many spammy sites or sites that pose a threat to the network.
This topic seems to be a bit fuzzy. Let’s not try to figure out something industry experts don’t agree on. Instead, let’s examine the elements that shared hosting can have an impact on SEO.
A high bounce rate can cause PageRank to drop over time. It is important to remember that you will be sharing resources with potentially hundreds of websites when you use a shared hosting plan. You are sharing an IP address and bandwidth, as well as RAM. If one of these sites experiences a surge in traffic, your site may also be affected.
Many small businesses can get their websites up and running with shared hosting. If you start a business and have many web pages and high traffic, or if you need more functionality, you’ll probably need a VPS hosting plan. These plans offer greater speed and performance and can be customized to your specific needs. You need a partner to help you succeed. SEO will not make your site less attractive, so you can focus all your attention on growing your business.
There are many cost-effective hosting options available for your growing online business. However, you don’t want all the work.
There are other factors to consider when choosing your hosting provider
Good hosting providers will be able to help and advise you on the following:
Are you looking for managed or unmanaged hosting? How many IT resources are available on-site to allow you to manage your server? A managed support package is recommended by hosting providers as it will provide you with the knowledge, facilities, and SLAs you need.
Alavps offers 24/7 technical and customer support. We will respond to your requests as soon as possible and will resolve your problems quickly. Our priority is the success of your projects. You can reach us via LiveChat, or create a support ticket.
Secure Socket Layer/Transport Layer Security
Secure Socket Layer certificates can be used to authenticate and encrypt data on the internet. You can choose between a free or a paid SSL certificate depending on your industry, traffic, security requirements, and hosting needs.
Google’s constantly changing algorithm for SEO rankings makes it clear that Google will give an SEO boost to websites that use SSL certificates.
You are likely to compromise your website’s SEO score by not having it. This is a requirement for all sites, not just single-page sites or blogs.
Alavps offers both premium and free SSL. You can find more information in our article How to Get a Free SSL Certificate from Alavps
For Your Website.
A domain name is a foundation for an SEO-friendly site. In the past, keyword-oriented domains were the norm. Google began to make changes after realizing that SEO was being used by marketers to increase their ranking. It is now a common belief that brandable domains are the best solution, given the current state of affairs.
It’s all about trusting your brand. You only need to be a trusted authority for useful and relevant information.
A top-level domain with a.com TLD (top-level domain) is another option. A geographic suffix, such as.co.uk, is an acceptable alternative to.com. Google will show your website higher in local search results if you are targeting a specific country.
A domain name can be retained for up to 10 years. It is important that you retain control of the domain name even if it is time to change or renew it. To ensure that you don’t affect your traffic, you can use 301 redirects when purchasing a new domain.
Use the Alavps portal to check domain availability and register or transfer domains.
Good SEO is essential to your online business’ success. Website hosting can have a significant impact on search engine rankings. Spammers are likely to share a server with a slow website that is often down. This website will be less visible in search engine results. Alavps is the best web host to make your website stand out.
If you’re serious about your online business, make sure to allocate as much budget as you can. You will be rewarded!